Promoting Breast Health Among Young Women on College through Breastival™ Events
By Lillie Shockney, RN., BS., MAS
Director of Education and Outreach
The Johns Hopkins Breast Center
Baltimore, Maryland
Numerous attempts have been made to conduct education and outreach programs on college campuses regarding the topic of breast cancer, and most have fallen short of their goal. This is a challenging consumer audience to effectively reach who either already fear the disease so much they don't attend educational programs or believe that they are immune or untouchable by the disease at this point in time in their lives.
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